While planning and managing dermatology marketing for your practice, be sure to understand the importance of social media in gaining new clients and expanding your practice.
It’s not enough to just have social networking accounts.
You need to maintain your presence online thoughtfully, because it is the first impression that many possible patients will have of your clinic.
Developing your dermatology marketing plan on social media begins with a little understanding of how significant social accounts function and how they vary from each other.
Dermatology Marketing on Instagram
Instagram is entirely about browsing through pictures.
The best approach to Instagram dermatology marketing is to catch people’s attention as they browse thru their timeline, which is easier than it sounds.
There’s a huge amount of content to contend with, so you’ve got to be special.
First of all, make things fresh. Mix it up so don’t post the same images each post you make it.
Think about posting before and after any of the procedures or treatment options provided, or some creative shots from your clinic.
Only post beautiful photos. Blurry photos and cheap screen grabs don’t work on Instagram.
A further consideration about Instagram would be that the influencers are also in control of it.
Influencers are individuals with hundreds of thousands, if not millions, of instagram followers.
You can utilize this trend by trying to enter into an agreement with one of them.
Consider reaching to an influencer who is regional to your practice.
You might be able to provide a dermatology service or product in return for some support to grow your Instagram profile.
Dermatology Marketing for Twitter
Twitter posts are expected to be quick and easy to get “retweets”.
Compressing thoughts into 140 characters or fewer may be difficult, but it’s a perfect opportunity to know how to optimize the effect of each term.
Twitter is the initial source of the #hashtag, too.
Hashtags are similar to a social network archiving method. Using them can help you drive patients to your posts.
It’s necessary to taper the use of hashtags, so don’t go overboard with it. Leave them concentrated and appropriate to you.
Advertising on Twitter involves understanding – and taking full advantage of – trending issues.
Leaping into fashionable topics will render the posts more visible.
Just be very careful to select subjects that have at least some relation to your profession.
Forcing your stories into topics that aren’t at least tangentially relevant to dermatology can cause you to appear spammy – so you’re certainly not attracting any fresh fans.
Facebook Dermatology Marketing in 2020
You should be on all the big social networking sites.
However, if you only want to concentrate on one of them, let it be Facebook.
Upwards of two billion users are using Facebook every day, and the typical user logs 8 times per day to browse through their facebook newsfeed.
If you don’t believe the social media network has peaked, recognize that four hundred users join every single day.
Facebook is not just a way to find younger users anymore.
Consider the following: only 8% of people over 65 use Instagram, and Twitter isn’t much better at 10%. Compare that to 62% of those 65 or older people who use Facebook.
Digital media researchers agree that Facebook delivers the most bang for the buck in terms of virtual advertisement dollars.
Paid Facebook advertising (when handled correctly) will give a big boost to your social network interaction, linking to your website.
And not just any of the leads, either. Facebook ads are great at helping you reach a well-targeted audience – and you can draw on their vast database to help you do that.
Ads can be directed to a specific audience based on their interests, activities, friends, age, location, and almost anything else you can think of.
Following Social Media Dermatology Marketing Rules
Although growing site has its own unique features, there are certain difficult and quick guidelines to follow — no matter where you’re writing.
Strike a compromise between sharing stuff that others have shared and publishing your own original material.
Sharing related news, photos, or posts from others will make your page more exciting and prevent it from becoming too promotional.
It may also help create beneficial connections with individuals and companies on your social network.
Maintain professionalism. There are no exceptions.
Partisan diatribes, polarizing comments, and out-of-color satire have little room on the skilled social networking accounts.
Posting these things just alienates potential customers and undermines your professional credibility in your field. Steer clear of controversial issues.
Although it’s a smart idea to post on fashionable tales, don’t hit the 10-foot pole hot-button trends.
Save your thoughts on the most recent divisive issue for your personal pages.
Never badmouth a boss, client, seller, customer, competitor … or, indeed, anyone.
It’s extremely unprofessional to bash anyone on the website, because it just makes the poster seem poor. And it’s small.
And, did we mention something unprofessional?
Just don’t do that. Handle disputes and issues in the real world, not in social media.
Connect to your social media accounts. Then connect them to your website.
Make sure people are able to find you and that they can easily hop from your social sites to your website.
Get to know your target audience.
You can’t please all people all the time, and trying to do that is just a waste of your marketing budget.
It’s important to reach the right people with your posts (i.e. those who are likely to actually click through your website).
Be persistent and get to know your name. Using the same name, expression and general style for your website and all your social network accounts.
The main concept behind successful, efficient use on social media for your dermatology practice is to develop yourself as an expert in the area.
It’s about creating a brand and finally turning social network interaction into real-world companies and consumers.
That’s because of continuity and concerted actions, not only having a lot of shares or followers.
Social media is just one piece of a digital marketing puzzle, but it’s an important one that shouldn’t be taken lightly.
Before you start throwing money into advertising on social media platforms, consult someone who has the experience and expertise to help you get the most out of every dollar you spend. RAMSEY Healthcare Marketing works with dermatologists just like you on their own dermatology marketing for their practices.