Digital marketing for hospitals can be difficult (understatement of the year).
This is especially true due to the necessity for hospitals to take the extra mile to create a sense of confidence and security with prospective customers in the online space.
If you’re a hospital searching for opportunities to increase the exposure of your business, it’s essential to implement a digital marketing campaign to grow your number of patients.
Here are 8 digital marketing tips for hospitals to stay relevant and patient-focused.
1. Demonstrate your services through a website
Your website or landing page is by far the most important platform that serves as the first point of contact between your hospital and a potential patient.
The user experience provided by your website will lay the foundation for the first impression made on visitors.
In order to provide the best user experience, it is important to create a website or landing page that is extremely navigable and user-friendly.
In addition, you must ensure that it contains all the information that patients are looking for while seeking medical help.
Specific information such as the history of doctors, meeting times, health departments, care plans and appointment protocols are vitally relevant.
You should also set up AMP-enabled (Accelerated Mobile Pages) lightning-fast loading speed pages to ensure that guests remain on your website and do not quickly exit the page.
2. Educational blogs
After creating a user-friendly website, the next focus is on building strong informational blogs that resonate with your medical practice.
According to statistics, there are approximately 3.5 million day-to-day medical searches on Google. As a first step, you need to understand those subjects that are constantly being searched on the Internet.
From informative material on symptoms and recovery choices and FAQs to home remedies and easy tips, you can use your blog as a forum to give practical guidance to your patients.
In addition, there is no better place than blogs to tell the success stories of your patients.
Consumer testimonials will have a huge effect on the website traffic and readership.
To order to stay relevant, it is necessary to prepare a successful content strategy by defining key dates and months to the health sector.
Email marketing is also another successful method when it comes to internet communication for physicians.
Resourceful e-mail marketing campaigns help hospitals connect with their audiences at a more personal level.
The patients would consider it incredibly helpful because the knowledge is in the mailbox just before they actually decide to look for it.
3. Leverage videos in order to trigger emotions
Recent statistics show that there are 5 million videos on YouTube every single day.
Engaging videos generates 1200 percent more shares than images and text combined.
Videos are a great digital marketing strategy for building your brand’s credibility and authenticity.
There is nothing more engaging than watching a medical professional give a deep insight into a particular illness or treatment.
It makes the patients feel at ease and assures that they are in the care of an accomplished professional.
Videos are also an appropriate place to display your customers’ testimonials.
The greatest advantage of videos is their ability to evoke a wide range of emotions such as hope, passion and courage that pushes them further down the marketing funnel.
4. Optimize to be discovered
Imagine that you’ve got a great website, blogs, emails and videos. But your patients can’t find you on Google!
The best way to solve this problem is to adopt effective search engine optimization methods with a detailed on-page and off-page checklist.
SEO is relevant when it comes to digital marketing for hospitals, because it allows to build a content plan focused on common keywords used by your customers to search for them.
It is also best to select keywords that have a lower score of complexity and higher search frequency.
Although you need higher search volumes to better rank your website, quality content is always the king.
5. Leverage nearby SEO for higher walk-ins
According to a recent survey, 39% of patients choose their hospital through a Google search.
This figures indicate that advertising your clinic or private practice on Google My Business Listings plays a significant role in growing your exposure and footsteps.
Ensure that you have up-to -date contact numbers, full address, facilities, hours of work and a connection to your website.
GMB listings also offer peer-to-peer reviews of older patients and visitors that add credibility to your practice.
In fact, you should also have related blog entries in your lists, offering audiences a comprehensive peek into what you have to sell.
6. Go Social
Hospital digital marketing is incomplete without a strong social media marketing strategy.
The most important factor that medical practitioners must keep in mind is that every social media platform has a unique audience.
The demographics and preferences of Facebook and Instagram are quite different from that of LinkedIn.
So, it’s always ideal to plan your social media campaign based on the nature of the platform.
There is no better tool than social media to address your customers’ complaints and concerns.
For example, online communities and discussion forums are great tools for dealing with customer complaints.
Hashtag promotions, infographics, quizzes, videos, hangout conversations and live chats are many ways to reach the followers via social networking.
7. Adopting a multilingual strategy
Multilingual marketing is a perfect opportunity to truly communicate with the customers in a language they’re familiar with.
By 2020, 9 out of 10 Internet users will consume content in regional languages.
Adopting a multilingual marketing strategy will give hospitals an early advantage to connect with their audiences and stay ahead of their competitors.
However, it is vital to adopt an end-to -end multilingual strategy, from videos to regional ads and to blog posts, in order to create an impact and increase the credibility of your hospital.
8. Doctor reputation management
Whether you are a full-time doctor or an online consultant, implementing an effective digital marketing strategy is always an important step in ensuring that all your digital tools are streamlined and in sync with each other.
It is important that the individual practitioners for your hospital have excellent online reputations as much as your hospital. This is because people will Google doctors once they find out the hospital that they will be visiting.
If this all sounds like too much to you, don’t worry because RAMSEY Healthcare Marketing works with hospitals like yours. Contact us today to learn how we can work with you.