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building brand value through social media and thought leadership

CHALLENGE

Perkins Primary Care needed to grow its number of patients and reduce the amount of time spent trying to communicate with existing patients. Dr. Perkins also wanted an online reputation that showcased his professional expertise.

OUR SOLUTION?

Perkins Primary Care needed a significant social media presence that attracted attention to the practice. Through Twitter and Facebook ads, regional targeting was achieved and built up a larger following for the practice. Dr. Perkins also had his brand amplified through positive testimonials and thought leadership campaigns that entailed video and articles shared to LinkedIn. The strategy successfully grew the practice and built Dr. Perkins’ professional brand.

PROJECT SCOPE

  • Online reputation management
  • Social media advertising and branding
  • Web design/logo design
  • Pay-per-click advertising