creating a brand from THE GROUND UP
Dr. Stevens required a full-service strategy that included creating his brand and growing it through targeted advertising. A fully-responsive website that was easy to navigate for parents and assure them of his competence was necessary. Marketing materials that reflected his services through messaging was plastered on in-office brochures and website pages. On top of this, a cohesive social media marketing strategy was undertaken that included LinkedIn, Twitter, and Facebook channels.
The entire strategy was a success and Dr. Stevens eventually needed to hire more staff in order to accommodate for the influx of patients.
- Brand strategy
- Web and logo design
- Paid-per-click advertising
- Search engine optimization
- Social media strategy
- Messaging and positioning
- Content creation (blog, social, and video posts)