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creating a brand from THE GROUND UP


Dr. Stevens recently started his own pediatric practice and needed a brand in-line with his services. As a pediatrician, he knew that his customer base were parents but did not know how to effectively target them.


Dr. Stevens required a full-service strategy that included creating his brand and growing it through targeted advertising. A fully-responsive website that was easy to navigate for parents and assure them of his competence was necessary. Marketing materials that reflected his services through messaging was plastered on in-office brochures and website pages. On top of this, a cohesive social media marketing strategy was undertaken that included LinkedIn, Twitter, and Facebook channels.

The entire strategy was a success and Dr. Stevens eventually needed to hire more staff in order to accommodate for the influx of patients.


  • Brand strategy
  • Web and logo design
  • Paid-per-click advertising
  • Search engine optimization
  • Social media strategy
  • Messaging and positioning
  • Content creation (blog, social, and video posts)