Skip to content

ANALYZING INFORMATION AND DELIVERING RESULTS

CHALLENGE

Bailey Care ran a successful practice with a large number of clients. Bailey Care; however, did not know how to successfully leverage the large amount of data they have gathered on their current patients. They needed to make their information actionable.

OUR SOLUTION?

First, we compiled the information they possessed for their clients (target audience, services, lead source, traffic, etc.) and designed models to convey trends. Next, we designed advertising campaigns via Google Ads and social media to more efficiently target customers that provided the largest return on investment. We successfully increased Bailey Care’s profits while reducing their expenses.

PROJECT SCOPE

  • Data analysis & modeling
  • Research & planning
  • Pay-per-click advertising